Australian International Pedal Prix Success


The peaceful South Australian rural city of Murray Bridge was awoken on Saturday when more than 15,000 people descended on the riverside town for the world’s largest Human Powered Vehicle race on the weekend of September 23 – 24.

sko Media played a key role in multiple media management facets including:

  • Event synopsis development and document production
  • Sponsorship design, procurement and sales
  • Advertising material conception and creation
  • Ad booking
  • Media release writing, production, and distribution
  • Pre - event media liaison
  • TV, radio and print media direction on site
  • Interview and photo opportunity coordination
  • Corporate guest hosting
  • Live to camera reporting in conjunction with Floodlight Media
  • Social media content production and posting
  • Aerial image capture and publishing in conjunction with SA-UAVs
  • Photographic event image capture and editing

The 2017 race was the 32nd running of the Australian International Pedal Prix, an event which continues to grow and has impacted the lives of an estimated 100,000 South Australians since its inception in 1986.

Constituting the 5th and final round of the UniSA Australian Human Powered Vehicle Super Series, it was the 21st running of the event in Murray Bridge.

South Australia is the epicentre of Human Powered Vehicle (HPV) racing in Australia. The Murray Bridge event is considered the premier HPV endurance race in Australia, and arguably the world. Competitors took to the track for a grueling 24 hours commencing at noon Saturday September 23 through to the chequered flag at noon on Sunday September 24.